Events

Event Spotlight
xfactrs Launch: A Case Study in Successful Event Management 

The Challenge: 

Successfully launch xfactrs, Synthesis' innovative SaaS platform for subscription businesses, at a tech conference. Ignite brand awareness, generate qualified leads, and establish xfactrs as the industry leader in revenue leakage detection.

My Role: 

Event Manager - Collaborate cross-functionally to prepare for and execute a seamless GTM product launch.  

Comprehensive Event Management: 

• Market Research & Brand Positioning: Conducted thorough market research to understand competitor landscape, identify target audience segments, and refine messaging to resonate with their pain points. Define key differentiators and competitive advantage. 

• Content Marketing: Contributed to a comprehensive content marketing strategy to educate the target audience about revenue leakage and establish xfactrs as a thought leader. 

• Vendor Management: Rigorously negotiated trade show contracts and secured on-site equipment.

• Booth Design & Engagement Strategy: Created an impactful booth design aligning with brand identity. Implemented an engaging strategy, including live demos and interactive booth games, to generate interest and capture leads. 

• SWAG & Collateral Creation: Designed and ordered high-quality branded items in addition to developing compelling one-pagers and digital collateral highlighting xfactrs' features and benefits.

• CEO's Keynote Speech: Drafted and refined the CEO's keynote address, focusing on the importance of revenue leakage detection and the innovative solutions xfactrs provides. Provided training and guidance to CEO to ensure a confident and impactful presentation. Recorded speech and captured photos for internal and external use. Read more here

• Lead Capture & Follow-up: Collected qualified leads and transferred comprehensive data to BDR for post-conference follow up.

The Results: 

• Surpassed Lead Generation Goals: Generated 25% more qualified leads than initially projected, exceeding expectations and building a strong sales pipeline.

• Generated Significant Brand Awareness: Social media reach increased by 70%, reaching over 15,000 individuals and generating positive commentary from industry professionals.

• Developed Partnership Opportunities: Initiated discussions with several potential partners at the event, leading to ongoing discussions around collaborations that will expand xfactrs' reach and market penetration.