Marketing & Communications

Content Creation & Collaboration

• • External-Facing: Corporate Master Slide Presentations, Sales Pitches, RFPs, Infographics, Blogs, Articles, White-Papers, Brochures, Case Studies, Video Testimonials, Podcasts, Webinars, Demos, UX design support, Speeches, Press Releases, Emailers

  • Internal-Facing: Quarterly All-Hands Presentations, Internal Communications Write-Ups, Org Charts & Company Overviews, Employee Surveys, New-Hire Orientations, Corporate Trainings & Workshops (for Interns, New Hires, Senior Sales Executives, Technical Consultants)

Brand Strategy & Identity Management 

• Definition of Brand Identity, Positioning & Messaging

• Copywriting & Editing

• Consistency Monitoring

• Template, Guide & Policy Creation

• Patents & Trademarks Filing

• Market Research

Website & Social Media Support

• Content Mapping & Navigation Planning

• Domain Registration & Hosting

• Content Creation & Organization

• SEO Development

• Updates & Maintenance

Events & Trade Shows

• Objective-Setting, Planning & Budgeting

• Vendor Negotiations & Selection

• Booth Design, Marketing Material Development, Engagement Strategy

• On-Site Logistics & Lead Capture

• Post-show Follow-Ups, Evaluations & Analysis

Enterprise Account Management & Sales Operations

Named Accounts Management

• Strategic Account Plans

• Client Proposals/RFP generation

• Upselling, Cross-selling & Mining

• Sales Contracts & Statements of Work

• CSAT & PSAT Surveys & Evaluations

• Quarterly Employee Check-Ins

• CRM & Spreadsheets (Resource Planning & Management, Revenue Forecasting & Analysis)

Strategic Corporate Initiatives Project Management & Executive Administration

Cross-Functional Strategic Projects - examples include:

• International Business Expansion (International Business Plans, Legal, Financial, Location Logistics Planning & Execution)

• Canadian Co-Op Internship Program (interviewing, hiring, mentoring)

• Company-Wide Business Process Reengineering

• Corporate Event Planning & Execution

• Due-Diligence Data Collections & Repository Creation

• Benchmarking Data Initiative & Analysis Presentation

CEO Support

• Calendar & Email Management

• Travel Itineraries, Reservations & Expense Reports

• Filing & Record Keeping

• Meeting Agendas & Minutes

• Talent Sourcing & Interviews

• Executive Correspondence, Change Management & Crisis Communications

• Presentation Preparation & Speech Writing